PR class teams up with BRAC to promote BR arts and culture

I am Catherine Hart, a junior at LSU studying mass communication with a concentration in public relations and a minor in business administration.  I am starting this blog as an assignment for my public relations writing class.  I hope you enjoy reading and seeing a little insight into the life of a PR student.

As a student is Jensen Moore- Copple’s  MC 4001 class, I am participating in a service-learning group project with BRAC.  What is service-learning you may ask? It’s a practical way of learning in which students work with “real clients” in order to gain practical experience in the field they are studying.

I was both and excited and nervous to hear that I was in the only 4001 class that would be working on a public relations campaign that would actually be implemented.  Excited because this will be great experience for the future. Nervous because I have no idea what I am doing.

My team  for the project is made up of myself and four girls in the class.  Megan and I act as co- strategy directors with the primary responsibility of developing new and exciting strategies to carry out the campaign.  Visit Megan’s blog, my slice. Alexis works as our account liaison by planning and staying in contact with our client.  Check out Alexis’ blog, said a local lady. Our writing director is Madison who coordinates all written communications for the team.  Last but not least is Erica, our design director.  She is very talented in Photoshop and InDesign and is in charge of the look and feel of our campaign materials.  Our group is called Découvrir, French for discover.

This semester we have the great opportunity of working with the non profit organization, BRAC.  BRAC stands for Baton Rouge Area Chamber, an organization that is devoted to leading economic development in the nine parish Baton Rouge area.  Specifically we will be helping BRAC to promote Baton Rouge to both its residents and tourists to the area.  We will create SCVNGR treks as part of the promotion.

SCVNGR is a geolocation- based mobile gaming application that allows users to earn points and receive rewards by checking in or completing challenges at various locations.

My class is divided into four groups each working to create and promote the arts and culture, nightlife, get out of town, or re-discover Baton Rouge treks.  Our group is working to  create a SCVNGR trek that leads people around the Baton Rouge area in order to showcase the city’s culture and arts.   The trek will take its users to both historical and modern attractions in order to educate them on the rich culture of the city.  Rewards such as gift certificates to the attractions and Baton Rouge and LSU paraphernalia will be awarded to those who complete the trek.

Follow me to learn more about my experiences as a PR student at LSU!